Wednesday, September 26, 2007

I bought a CD today (yeah, I know... In this day and age). What CD? The new Foo Fighters 'Echoes, Silence, Patience & Grace', I actually got it off iTunes.

So why, you ask, would I purchase a download?

Firstly, I like the band. But I'll have to admit that there's more to it than that. If you pre-ordered the CD off iTunes, you got a chance to get in the pre-sale when they come to do a concert Toronto.

See, it's that kind of different approach that will "save" the music industry. You can't just offer a CD anymore, you have to offer some perks that can't be obtained "by other means".

No comments: